Duracell is a leading global manufacturer of high-performance alkaline batteries and other power solutions. Founded in 1925 as the R.R. Mallory Company by Philip Rogers Mallory and Samuel Ruben, it pioneered mercury cell technology and introduced the DURACELL brand in 1964. Headquartered in Bethel, Connecticut, USA, Duracell's core business spans consumer batteries including alkaline, lithium, and rechargeable nickel-metal hydride batteries. Its iconic product lines include Duracell CopperTop (standard alkaline), Duracell Optimum (high-performance alkaline), and Duracell Quantum (advanced alkaline). The company also produces specialty batteries like coin button cells and hearing aid batteries, as well as lithium coin batteries under the Duracell Professional range. Duracell holds a dominant position in the global consumer battery market, renowned for its 'Trusted Everywhere' slogan and the Duracell Bunny mascot. Acquired by Gillette in 1996 and later becoming part of Procter & Gamble in 2005, Duracell was acquired by Berkshire Hathaway in 2016. Its batteries are sold in over 100 countries, making it one of the most recognized battery brands worldwide. Although not a semiconductor manufacturer, Duracell is a key player in the electronic components industry as a primary power source provider for countless devices.