Maxell, Ltd. is a Japanese electronics company headquartered in Tokyo, originally founded in 1960 as a joint venture between Hitachi, Ltd. and Maxell Electric Industrial Co. The company became independent from Hitachi in 2017 and adopted its current name. Maxell's core business areas include energy (batteries), functional materials, and consumer electronics. The company is renowned for its high-quality primary and rechargeable batteries, such as alkaline, silver oxide, and lithium coin cells, widely used in watches, IoT devices, and medical equipment. In storage media, Maxell has a long history of producing magnetic tapes, MD, CD/DVD/Blu-ray discs, and flash memory cards. Maxell also offers a diverse range of audio-visual products, including portable projectors, Bluetooth speakers, and headphones. Beyond consumer products, Maxell manufactures industrial electronic components like piezoelectric vibration sensors (e.g., the MAX-F series) and compact ion modules for air purification. Its functional materials division develops optical films and adhesive tapes used in displays and automotive applications. Maxell holds a strong global presence, recognized as a top brand in button cell batteries and optical storage media. Leveraging its material and precision technologies, Maxell continues to innovate in energy solutions for the smart device and automotive markets.